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Assignment 5: My notion of Colourful Asia
Thursday, March 19, 2009
9:07 PM
COMMENT PLS! (0)

Final-est

My notion of colourful Asia! :) Language = a dominant feature of culture.
language in asia is indeed colourful as there are just soooooooo many different types. i'm Asian, yet i only understand the english and chinese version of the word. haha. so here's my postcard. loads of stuff going on under the huge 'ASIA', just like how it actually is in the continent. we are way too diverse to be classified and recognized as 1.

Back of the postcard


Initially wanted to play around with the placing of the stamp but I remember that my little job at Singpost made me realise that it's important to stick to the convention of stamp at top right side cuz that's how the machines 'scan' and 'chop' it. anything that isn't like that gets hand-chopped, which is a tedious process! so yeah. enough rambling on that. i decided to maximise the space on the card by having the address lines vertical - reason being, since it's gonna be always manually read, it's easy for postmen/women to just flip it around! so yeah. with that, there'll be more space to write loads and loads about ASIA! 47 countries leh.

Final Prototype - or so i thought


Thumbnails!


Comment 1: can consider pink as final
ME: Though a lot of people have said that the pink one looks good, i've decided to stick to the red one. Didn't wanna let appeal undermine meaning. And also give the wrong impression that Asia = feminine. Also, RED was chosen to symbolise ORIENTAL because I did a bit of research and found that RED was a very very common colour in flags of Asian countries.
Comment 2: determine focus of ASIA or the little words inside. cuz if focus is on ASIA, can change the words inside to red
ME: I took this into consideration and decided that the words INSIDE the big ASIA should be the focus instead, hence, my final-est of this assignment has the red words instead of the intial black ones. What's more important to me is for each country to be recognize for it's unique flavour. Not to be vaguely grouped together as 1 Asia.
Comment 3: COLOURFUL not really colourful. can consider changing the fonts / colours, or the word as a whole.
ME: I decided to retain the word colourful as it is not meant to be LITERAL. I thought of replacing it was the word 'diverse' but it just didn't click. maybe it's cuz the assignment states 'your notion of colourful asia' haha.

p.s. I TOTALLY ENJOYED THIS ASSIGNMENT! cracked my brains over what to do, but once i did it, it went so smoothly! and i love love love colour charts. i get an unexplainable high looking at blocks of colours placed side by side. haha.

my design is pretty simple - made up of words and shapes. so didn't take that much time to do it up. BUTTTT the conceptualizing stage was sooooooooooo tough lah! i thought of using food, people, flags and all that. but i couldn't see myself using those stuff to represent Asia. it seemed either too tough or too wrong. like it wasn't representative nor interesting enough. i'm glad i finally thought it using language. and that my computer supported most of the fonts haha. i totally made use of google translate for this assignment. thank God for all those man!